![]() The next most popular YouTube channels are YouTube Movies, Cocomelon – Nursery Rhymes, SET India and Music. The most popular YouTube channel is T-Series, with over 200 million subscribers. The most popular YouTube channel has over 200 million subscribers ![]() Among users, 62% access the site daily, 92% access the site weekly and 98% access the site monthly. YouTube users are active and engaged with the platform. This is roughly a 3% increase from March 2020. In March of 2021, users spent an average of 29 minutes and 37 seconds per visit. Users spend nearly 30 minutes per visit to YouTube With the right video content strategy and optimizations like YouTube descriptions, any brand can find an audience for their videos. Not only does YouTube have a large user base, but they also have a highly engaged one with over 1 billion hours of video content being viewed each day. People watch over 1 billion hours of YouTube video content each day Understanding how the platform is being used will help you when incorporating YouTube into your marketing strategy. 52% of the top 100 searches are branded searchesįifty-two percent of the top 100 searches are for specific music artists or content creators, meaning users are trying to find a specific channel’s content. And “Baby Shark” is based on a catchy kids song. ASMR (or auto sensory meridian response) is a popular genre of videos that are meant to help relax viewers/listeners. Three out of these five searches are related to specific YouTube accounts. The top 5 global searches are “bts,” “pewdiepie,” “asmr,” “billie eilish” and “baby shark.” Globally, 58% of the top 100 searches are music related compared with just 20% in the U.S. Majority of top 100 global YouTube searches are music relatedĭata was pulled on the top 100 YouTube searches in both the United States and globally. This shows how important YouTube SEO is because the platform is also a video and information search tool. Not only is YouTube the second most popular website in the world behind Google, it’s also the second-largest search engine in the world behind Google, generating more search queries than Bing, Yahoo, AOL and Ask combined. YouTube is the second largest search engine in the world ![]() Let’s get into a few stats related to YouTube search. YouTube has its own algorithm and search engine optimization rules to get your content seen. Apple spent the most on YouTube ads in 2020įrom March 2020 to February 2021, Apple was the biggest spender on YouTube ads, having spent $237.15 million. The ad featured popular band BTS and has been viewed over 105 million times.ĩ. In a roundup of the top YouTube ads in 2021, YouTube shared that the top ad was for Hyundai. The top YouTube ad in 2021 was a collaboration with Hyundai and BTS Seventy percent of YouTube viewers say they have purchased a product after seeing a YouTube ad about said product. YouTube ads work, and the stats prove it. 70% of people have bought a product after seeing it in a YouTube ad From 2020 to 2021, the platform generated a 25% year-over-year increase in ad revenue. YouTube advertising revenue has had consistent year-over-year growth. YouTube saw a 25% YoY increase in ad revenue from 2020 to 2021 YouTube is a promising advertising platform for brands, generating over $8.6 billion in advertising revenue in the fourth quarter of 2021 alone. YouTube generated $8.6 billion in ad revenue in Q4 2021 To understand if you should invest your marketing budget into YouTube ads, let’s dig into some YouTube ad stats. YouTube is a popular social media advertising platform. (There’s no data on other genders at this time.) YouTube ad statistics YouTube users skew maleĥ3.9% of YouTube users are men and 46.1% are women. The largest age group using YouTube is between ages 15-35ħ7% of internet users between ages 15-35 are on YouTube, along with 73% of users aged 36-45, 70% of users aged 46-55 and 67% of users aged 56+. The United States accounts for the largest percentage of YouTube’s web traffic at 15.6%, followed by India with 9.9% and Japan with 5.2%. The three countries accessing YouTube the most are the United States, India and Japan It’s fair to assume that YouTube has a diverse user base and your business can likely connect to your target audiences. YouTube is visited by nearly a quarter of the world’s population, boasting 2 billion monthly active users. YouTube has over 2 billion monthly active users Let’s cover some of YouTube’s main demographics. When launching a video marketing strategy, you need to know if the platform’s demographics match your target audience. We have a list of 30 must-know YouTube statistics to help you understand how the platform is being used right now. If you’re looking to ramp up your video marketing strategy in 2022, you’re probably researching YouTube.
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